Marketing orientation and activities in the arts-marketing context: Introducing a Visual Artists’ Marketing Trajectory model
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2014
ISSN: 0267-257X,1472-1376
DOI: 10.1080/0267257x.2013.838987